Blockchain, Burgundy and a Beckoning Future: This is Crurated
When it comes to collecting and enjoying fine wines, rare spirits and everything in between, authenticity truly matters. This becomes considerably more important when one is purchasing bottles for cellaring or investing into - any releases provenance, whether it comes from the finest vineyards and appellations of the Left Bank of the Gironde or an up and coming region of the New World, has an importance for those that truly care which cannot be overstated. Indeed, for serious connoisseurs, dedicated collectors and investors, the faith they have in the genuine nature of their collection is every bit as important as the taste of the wine itself.
However, even those on the periphery of the world of fine wine will know that the secondary wine market is - at times - a murky and mysterious place, and one which is not immune to forgeries, fakes and all manner of scandals. As such, spending considerable amounts of money on wine is something occasionally fraught with danger, and until recently, there hasn’t been much of a bullet-proof solution in sight. This is where Crurated comes in - a revolutionary online retailer that’s wholeheartedly embracing and harnessing the power of cutting-edge technology, and guaranteeing the authenticity of each and every bottle on their shelves.
Blockchain tech keeping the wine scene honest
Make no mistake, the current crop of wine collectors are a younger, fresher and more tech-savvy bunch that the outdated stereotypes might have you believe. In fact, Crurated’s customer base is mostly under the age of 45, and represents a sea change in the wine market as a whole. Crurated is spearheading a digital renaissance in the scene, and it’s one which makes a bold and yet long overdue statement: wine collecting needs to adapt, to evolve and to become more transparent, more secure and more accessible for a wider audience entering the fold.
As any serious wine collector will tell you, the challenges of ensuring the traceability of their bottles is of the utmost importance and concern right now. The wine news headlines are awash with tales of rare and precious bottles being faked, of auctioneers and seasoned experts being duped by sophisticated scams, and of counterfeit vintages gracing the cellars of those who spent considerable sums of money in good faith. Crurated has set out to address these issues once and for all, and they’ve achieved this with an elegant solution that brings together time-honoured tradition with blisteringly modern tech.
A massive array of fine wines available at Crurated
Crurated’s offering is centred upon blockchain technology. Each customer who purchases a bottle through their user-friendly platform isn’t just completing an online transaction, they’re receiving a foolproof guarantee - every bottle is issued with a Non-Fungible Token (NFT) that demonstrates via a verifiable digital certificate the authenticity, origin and backstory of each item. By providing absolute traceability from the winery to your wine rack or cellar, Crurated allows customers to track the entire journey of their purchase via their smart devices, providing peace of mind as well as the opportunity to dive a little deeper into each bottle’s unique features and production.
Crurated isn’t just a tech company, however. It’s a brand built upon a profound and trusting relationship with hundreds of the world’s greatest wineries and vintners, allowing them to offer bottles of exceptional quality, often from new faces on a fast-moving scene that are set to be the wine superstars of tomorrow. That’s not to say the big hitters aren’t to be found in their online store, however; for those seeking the spectacular, Château Lafite Rothschild and all the rest are present and correct alongside rising stars like Burgundy’s Charles Lachaux. The platform’s carefully-curated collection cuts out an array of dealers and middlemen, putting purchasers in direct access with the domaines that meticulously craft their treasured wines… and the range on offer is truly spectacular, with something for lovers of almost every wine style and region one could wish for.
Simply put, Crurated is a platform that grants wine lovers privileged access to many of the world’s finest wineries, with a promise of authenticity that actually has solid evidence to back its guarantee. The bottles themselves are housed in an ultra-modern facility in (where else?) Burgundy, where 24-hour security and meticulous attention to climatic conditions further add to the assurance of quality and provenance. This means, in essence, that the wine you’ve purchased will arrive in pristine condition and ready to be either enjoyed or cellared at home.
What does this mean for the wider world of wine? Well, Crurated is making a considerable impact, and one that’s more than just a passing trend or flash in the pan. In fact, it’s probably the first truly convincing and practical use of NFTs we’ve come across, and there’s little doubt that it’s yet another example of how the realm of luxury goods is being dynamised by a younger, savvier and more demanding audience. What’s more, by defining the wine market of tomorrow, Crurated is ensuring that the age-old values of quality, honesty and transparency are remaining intact for the benefit of all. We’ll raise a glass to that.
